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Philippe Borremans

Insights

Ideas, practical lessons and commentary on crisis communication, collaborative preparedness and artificial intelligence.

I publish regularly through Wag the Dog, my editorial platform. Everything — articles, analysis, downloadable resources and subscriber content — lives there. This page explains what you will find and how to access it.

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About the Publication

Wag the Dog.
My editorial platform.

Wag the Dog is where I publish my thinking on crisis communication, preparedness, leadership and the practical implications of artificial intelligence for communicators.

It is not a blog in the conventional sense. It is an editorial platform — a place where I share practical observations, analysis and commentary drawn from my ongoing international advisory work. The content reflects what I am seeing in the field, not what I read about it.

New content is published regularly. Subscribers receive it directly.

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Topics Covered

Crisis CommunicationRisk CommunicationCollaborative PreparednessLeadership During UncertaintyArtificial IntelligenceReputation & CredibilityEmergency CommunicationLessons from International Projects
"If I want to follow Philippe's thinking or access his resources, Wag the Dog is where I need to go."

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Receive new ideas
directly.

Subscribers receive new articles and commentary as soon as they are published. There is no algorithm, no feed and no intermediary. The content arrives directly in your inbox.

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What Subscribers Receive

  • ▸Practical observations drawn from current international advisory work — not historical case studies
  • ▸Commentary on emerging challenges in crisis communication, preparedness and AI
  • ▸Analysis of real events and what they reveal about how organisations communicate under pressure
  • ▸Advance notice of new resources, publications and events
  • ▸Direct access to Philippe's thinking between client engagements

Resources

Practical materials
for communication professionals.

Downloadable resources — books, guides, templates, crisis simulation scenarios and practical tools — are available through Wag the Dog. New materials are added regularly.

Books & Guides

Published works and practical guides on crisis communication, preparedness and related topics.

Templates & Tools

Ready-to-use templates, frameworks and practical tools for communication professionals.

Crisis Simulation Scenarios

Scenario packs and facilitation materials for crisis communication exercises and training.

Future Publications

New resources are added regularly. Subscribers are notified as soon as new materials become available.

Explore Resources on Wag the Dog

Why Everything Lives in One Place

One platform.
Always current.

I maintain all publications, downloads and subscriber content through Wag the Dog. This is a deliberate choice, not a limitation.

When resources are updated, corrected or expanded, there is one place to do it. Subscribers and visitors always access the latest version. Nothing becomes outdated on a secondary platform that is harder to maintain.

The RiskComms website is my professional home. Wag the Dog is my publishing and knowledge platform. They serve different purposes and work better as a result.