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The Communication Nexus Framework(IP)

An Operating System
for Stability.

The CNF(IP) is a continuous, four-phase cycle that integrates Risk, Emergency, and Crisis functions into a single, adaptive system — ensuring your organisation is not merely reacting to events, but actively shaping the environment before, during, and after a crisis.

Communication Nexus Framework(IP) — Four-phase cycle diagram

The Engine

A Continuous,
Adaptive Cycle.

The CNF(IP) is not a linear checklist. It is a living system — four interlocking phases that operate simultaneously, each feeding intelligence back into the others. Your organisation is always in one or more phases, and the framework adapts accordingly.

The framework ensures that the needs of the people your organisation serves remain at the centre of every decision — from the quiet before a storm to the long recovery that follows.

The Four Phases

From Prevention
to Integration.

01
Phase 01

ANTICIPATE

The Shield

Methodology: Narrative Bio-Security(IP) & Outrage Reduction

This is the foundational phase, focused on building resilience before a crisis occurs. Through Narrative Bio-Security(IP), we inoculate your stakeholder ecosystem against predictable disinformation attacks. Through Outrage Reduction protocols, we listen to and address legitimate community grievances before they escalate — because credibility is earned through consistent, fair engagement long before a crisis demands it.

02
Phase 02

ENGAGE

The Response

Methodology: Kinetic Messaging (ACAC) & Nexus Activation

When an event occurs, speed and coherence are paramount. We deploy Kinetic Messaging, a modular system based on the ACAC protocol (Acknowledge, Core Action, Advice, Commit), allowing for the rapid assembly of authoritative, pre-approved statements. Nexus Activation protocols ensure your operational and communication teams are synchronised from the first moment.

03
Phase 03

SUSTAIN

The Endurance

Methodology: Permacrisis Navigation & Adaptive Feedback Loops

Not all crises are acute. The SUSTAIN phase provides the architecture for managing the long-term, attritional demands of a Permacrisis. We implement protocols for managing team fatigue and maintaining operational tempo. Through Adaptive Feedback Loops, we conduct continuous narrative surveillance to ensure your strategy remains relevant, responsive, and never tone-deaf.

04
Phase 04

RESTORE

The Integration

Methodology: Forensic Learning & Credibility Restoration

The goal is not to 'bounce back' to a vulnerable baseline, but to move forward with enhanced strength and restored credibility. Through Forensic Learning, we analyse response data to identify systemic weaknesses and codify improvements. This evidence-based approach informs our Credibility Restoration strategies, which focus on rebuilding your licence to operate through transparent action, procedural fairness, and verifiable commitments.

Operationalise the framework.

Explore the six service modules that bring the CNF(IP) to life.

View Service Architecture